Partner with us
Reach the Garden Route where people plan their week
Every Thursday, ONTHEROUTE lands in the inboxes of more than 1,200 locals and visitors looking for exactly where to go and what to do across nine towns, from Mossel Bay to Tsitsikamma.
No algorithm deciding who sees you. No endless scroll to get lost in. Just your business in front of people at the moment they're deciding how to spend their week.
The audience
- 1,222 subscribers, growing by around 300 a month
- 70% open rate
- Nine towns: Mossel Bay, George, Wilderness, Sedgefield, Knysna, Plettenberg Bay, Nature's Valley, Storms River & Tsitsikamma, and Oudtshoorn
- A mix of residents who live here year-round and visitors planning their stay
Ways to partner
Primary Feature
Top of the newsletter, one per edition. A hero image, a write-up in our editorial voice and a call-to-action button.
Town Sponsor
"Presented by" your brand and logo under one town's heading, in every edition for a month. One sponsor per town.
Town Feature
Your event listed first in its town's section, ahead of everything else that week, with an image and a link.
Save The Date Sponsor
Your brand heading the section readers use to plan the months ahead, in every edition for a month.
In-line Spotlight
An image, short description and link placed inside your town's section.
Footer Showcase
Your logo, a two-sentence message and a link at the close of the newsletter.
The ONTHEROUTE Experience
We visit your venue or activity and write a firsthand review with our own photography, placed in your town's section. Available in exchange for a complimentary experience for two, plus a placement fee.
Brand Takeover
Every promotional slot in one edition: the primary feature, up to five spotlights and the footer.
Founding Partner rates
We're opening five Founding Partner places before summer.
Book any placement for four consecutive months and you'll pay a founding rate, around a third below standard, locked for the full term. Our list is growing by roughly 300 readers a month, so your reach keeps going up while your rate stays where it started.
Founding places close on 31 October.
Curated, not crowded
Promotional slots are strictly limited in every edition, and we vet every partner. If we wouldn't recommend you to a friend, we won't put you in front of our readers. That's why people open ONTHEROUTE, and it's why a placement here works.
Let's put your business on the route
Tell us your business, your town and what you'd like to promote. We'll come back with the placements that fit and a full rate card.